Making cultural products publicized is one of important contents in promoting the integrated development of culture and tourism，as well as one of effective measures to build cultural tourism brands and cultivate high-quality cultural tourism routes. Basing on a large number of statistic data，the report analyzes in detail the product supply，market demand and tourist source structure in Henan province in recent three years，and points out that the cultural tourism brand of “Henan，our hometown” has been widely accepted in emotion by professionals and tourists at home and abroad. However，some problems are still prominent，for example，the innovative products are not sufficient in supply，the product factors do not match each other in product chain，and the marketing strategy is not precise enough，etc.. We should vigorously implement the following projects such as new product promotion，festival promotion，tourism route optimization，and brand remolding of “the Origin of China-Henan，Our Hometown”. We should try to promote the status of “the Origin of China” of Henan into the world market，strengthen the influence of “Henan，Our Hometown” in domestic market，and promote the brand as soon as possible onto a higher and wider platform so as to build a development layout of all-dimension，multilevel，wide-ranging and intellectualization as early as possible. All of our purpose is to make full use of cultural brands as core competition in cultural industries.