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谢伏瞻
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    2019年河南省主题公园发展报告

    摘要

    河南具有建设主题公园的历史文化资源优势,而郑州市尤其具有建设主题公园的区位条件、交通优势和人口资源优势。河南的主题公园在文旅融合背景下已经有了相当程度的发展,这表现为以下特征:主题公园的建设在郑州、开封、洛阳一带显示出集聚效应,且有下沉南阳、许昌等二三线城市的现象;传统的市政公园和主题公园有互相渗透的趋势。但是河南的主题公园发展也存在着一些发展中的问题:主题公园的主题定位不清晰和层次紊乱现象;主题公园的主题内容与传统人文历史资源开发之间的互相适应问题;主题公园运营的专业人才缺乏,运营缺乏创新,面临可持续性问题。为做好河南主题公园发展工作,需要强化顶层设计,谋划好全省主题公园开发的大格局;打造优秀的主题公园品牌,满足人们对美好生活的需求;做好主题公园产业的研究,大力扶持主题公园产业的人才支持。

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    Abstract

    Enjoying historical and cultural resources,Henan has the advantage of building theme parks,while Zhengzhou,the capital city of Henan province,is the most advantageous in resources of location,transportation and population for theme parks. The theme parks in Henan have developed to a considerable extent under the background of the integration of culture and tourism,mainly characterized by the following:The theme parks built in Zhengzhou,Kaifeng and Luoyang show the agglomeration effect which has extended to the second or third-tier cities as Nanyang,Xuchang,etc.;traditional municipal parks and theme parks tend to permeate each other. Even so,the theme parks in Henan have also met problems in their development,such as the unclear themes for theme parks and disorder in dimensional design,the discordance between the theme content and the utilization of traditional human historic resources,the lack of professionals in theme park management,having no innovation in management,and difficulties in sustainable development. In order to develop theme parks well,we need to strengthen top-level design,make a general development plan for theme parks in term of the whole province,create brands to meet people’s need for a better life,and do research well on theme park industry with the help of the relevant professional talents.

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    作者简介
    郭树伟:郭树伟,河南省社会科学院文学研究所副研究员,研究方向为唐代文学、中原文化。
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