地理标志是推动农业产业化,增强产品市场竞争力的有效途径。近年来,河南省地理标志保护取得较为理想的成绩:地理标志数量与质量稳步增长、地理标志司法保护与行政保护常态化、地理标志培育、申报、运用等制度体系日趋完善。但是,我们还有不足:河南省地理标志发展不均衡、不充分、地理标志品牌建设力度不足、地理标志保护意识缺乏、地理标志市场监管制度不完善。今后河南省应该加大区域特色普查,充分挖掘地理标志资源、加强宣传力度与创新宣传方式,提升地理标志认知度、创新品牌建设路径,提高地理标志影响力、加强保护与监管力度,打击假冒地理标志行为。
<<Geographical indication is an effective way to promote agricultural industrialization and enhance product market competitiveness. In recent years,Henan province has achieved satisfactory results in the protection of geographical indications:steady growth in the quantity and quality of geographical indications,normalization of judicial and administrative protection of geographical indications,and gradual improvement in the cultivation,declaration and application of geographical indications. However,on the other hand,we still have shortcomings,such as unbalanced and inadequate development of geographical indications in Henan province,insufficient efforts in brand construction of geographical indications,lack of awareness of the protection of geographical indications,and imperfect market supervision system of geographical indications. In the future,Henan province should strengthen the survey of regional characteristics and fully exploit the resources of geographical indications,enhance the recognition of geographical indications,enhance the influence of geographical indications,strengthen the protection and supervision,and combat the counterfeiting of geographical indications.
<<Keywords: | Brand ConstructionGeographical Indications of Agricultural ProductsGeographical IndicationCertified Trademark |