Based on the analysis of the monthly data of Fengxian District in recent three years and the relevant work instructions，conference spirit and related policy requirements of the government，we made a deep analysis of the development situation，operation characteristics and consumption structure of the consumer market in Fengxian District from 2019 to 2020. Based on the analysis of the main objective data of consumer goods market in Fengxian District and the new trends in the operation of consumer market，we believe that the overall consumption situation in Fengxian District in 2019 is relatively stable and the growth rate has slowed down；The constant attempts of new sales methods in the new retail era have driven the network retail gradually from the adjustment period to the stable development period；The proportion of upgraded consumption is gradually increasing，and the speed of consumption upgrade is faster and faster. Under the operating environment of the new consumer goods market driven by innovation，traditional retail industry is facing huge challenges，and the new consumption growth path is being actively explored.