Newcastle，as early as the 19th century，Newcastle became famous for its “city of vitality” name，but now it still shows its extraordinary charm to the world with a more positive appearance，and provides its own unique experience for the transformation and development of world culture. Newcastle was once the industrial center of Britain，but the coal industry also caused some serious problems. In the 18th century，Newcastle’s environment was polluted and was a typical “coal city”. Due to the development of the electronic power industry，coal mines gradually shut down，Newcastle’s economy declined，gradually declined，unemployment soared，and citizens lost their sense of belonging. However，after years of wise decision-making by the Newcastle government，the strategy of environmental transformation and cultural rejuvenation has been adopted for many years. The development of cultural tourism center from cultural architecture to the development of cultural tourism center，the construction of art and cultural heritage，the creation of art festivals and the creation of creative industries have carried out a unique and effective way of cultural transformation in Newcastle，under the rendering of good art and culture. It turned perfectly back to the well-deserved cultural city of the Tyne River. Therefore，through the transformation of Newcastle urban culture，it has a strong reference significance for our country. The development of the old city can promote the cultural transformation of the city and take the road of sustainable development by developing the cultural industrialization，increasing the construction of the cultural facilities in the old urban area，protecting the historical elements，promoting the protection of the traditional elements of the urban culture through the market operation mechanism and establishing the new cultural brand belonging to the urban area.