北京市作为全国政治文化中心,“四个中心”建设战略的提出,为北京市未来的发展指明了方向。文化贸易作为北京城市经济发展的重要增长点,在城市升级、改善民生、拉动消费、提升国际影响力等多个领域都有不可替代的优势。本报告基于对全国范围采集到的77家北京和225家其他地区国家重点文化出口企业问卷调查数据开展实证分析,探讨北京与其他地区文化出口企业在资金、人员、对外出口、发展潜力、面临问题等方面的差异,发掘北京文化贸易的行业发展现状和文化出口企业的经营差异,同时对文化出口企业在对外开放过程中的“提质增效”发展提出相应的发展对策。
<<As a national political and cultural center,Beijing’s proposal for the construction of the “four centers” has pointed out the direction for Beijing’s future development. As an important growth point of Beijing’s urban economic development,cultural trade has irreplaceable advantages in many areas such as urban upgrading,improving people’s livelihood,stimulating consumption,and enhancing international influence. This paper is based on an empirical analysis of the questionnaire survey data of 77 national key cultural export enterprises collected in Beijing and 225 in other regions,and exploring the differences between Beijing and other regions’ cultural export enterprises in terms of capital,personnel,export,development potential,and problems. In terms of differences,the development status of Beijing’s cultural trade and the management differences of cultural export enterprises are explored. At the same time,corresponding development countermeasures are proposed for the development of “quality improvement and efficiency improvement” of cultural export enterprises in the process of opening up to the outside world.
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