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谢伏瞻
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    首都图书版权对外贸易政策研究(2014~2019)

    摘要

    本报告通过梳理近年来国家以及首都发布的涉及图书版权对外贸易的主要政策,总结当前政策工作制定的重点及现状表现为:国家政策大力支持,首都积极响应;着重落实对外文化服务贸易的对外开放;机构改革促进效率提高;市属国有文化企业改革不断深化;帮助文化企业获得金融服务;促进居民文化消费升级,优质文化产品供给增加;知识产权体系逐渐完善等。分析其政策特征,主要可归纳为:外商投资准入负面清单逐渐放宽,文化贸易多渠道发展,开放程度不断扩大,文化科技融合发展;注重文化空间建设;同“一带一路”沿线国家文化贸易不断深入;依靠图书展览搭建平台;奖励政策扶持文化企业走出海外。在此基础上,本报告提出建议:放宽对民营企业的书号限制;扶持数字出版业态良性转型;大力宣传、培养知识产权意识;进一步推动我国图书出版市场双向开放等。

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    Abstract

    By reviewing the main policies concerning foreign trade in book copyright issued by the state and the capital in recent years,this paper summarizes the key points and current situation of the current policy formulation as follows:strong support from the state policy,positive response from the capital;emphasis on the implementation of the opening-up of foreign cultural services trade;institutional reform to promote efficiency;The reform of municipal state-owned cultural enterprises continues to deepen;cultural enterprises are helped to obtain financial services;cultural consumption of residents is promoted to upgrade;supply of high-quality cultural products is increased;intellectual property system is gradually improved. The analysis of policy characteristics can be summarized as follows:the negative list of foreign investment access is gradually relaxed,the development of cultural trade is multi-channel,the degree of openness is constantly expanding,the integration of culture and technology is developing;the construction of cultural space is emphasized;the cultural trade along the “one belt and one road” continues to deepen;the platform is built on the basis of book exhibitions. Encouragement policy supports cultural enterprises to go abroad. On this basis,this paper puts forward some suggestions:relax the restrictions on the number of private enterprises;support the healthy transformation of the digital publishing industry;vigorously publicize and cultivate the awareness of intellectual property rights;and further promote the two-way opening of the book publishing market in China.

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    作者简介
    孙俊新:孙俊新,博士,北京第二外国语学院经济学院副教授,首都对外文化贸易研究基地研究员、系主任,研究方向为国际贸易与投资、国际文化贸易与投资。
    王曦:王曦,北京第二外国语学院国际商务专业2018级硕士研究生。
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