从数据上看,我国电影产业不断刷新票房,打破北美市场的纪录,电影市场规模几乎达到世界第一。然而,如果没有保险业的融入,有可能产生金融风险。2015年没有进入公开发行渠道的电影超过一半。由于电影产业的高风险,保险业在好莱坞的电影发展史上发挥了重要的作用。本报告利用文献研究的方法,归纳总结了保险业在好莱坞电影产业发展中的服务价值:实现金融与电影产业的对接,担当产业间的桥梁;为各种招商引资的优惠政策提供保障,担当政府信用保证人;尽可能维护公平、合理的风险分配,担当社会风险分配者;积极参与监督拍摄,担当电影艺术创作参与者;培训制片企业风险管理知识,担当风险管理专家;通过代位求偿权,担当道德制裁者或社会控制人。我国目前还没有电影专业保险,电影产业的风险意识还不够强。我们需要学习借鉴好莱坞的经验,实现电影产业与保险产业的双赢。首都有良好的金融环境和电影市场,更应该在两个产业的融合上发挥标杆作用。
<<Film industry in China have continued to make the box-office history statistically,breaking the north American box-office record,The film market is almost the largest in the world. However,more than the half of movies made in 2015 did not release. Because of the high risk of the film industry,the insurance industry has played an important role in the film history of Hollywood.
By researching the references,the value of the insurance industry for the boom of film industry rhas been concluded to six points. There are building a bridge between finance and film,making sure of government production incentives,allocating the risk rationally within other social departments,supervising the filmmaking to lower the risk,training the risk manager of the film production,and controlling the moral risk by subrogation.
In China,there is no special film insurance,and the risk awareness of film industry need to strengthen. we can learn from the experience of the Hollywood and build a win-win situation for film industry and insurance industry.
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