近年来,北京市动漫产业呈现爆发式的增长趋势,成为我国动漫产业对外贸易的主力军之一。当前北京市动漫产业对外贸易存在扶持政策不断推出、产业基础不断夯实、出口规模增长迅速等特点。但与此同时,北京市动漫产业对外贸易发展面临着动漫产品影响力有限、原创性不足、人才缺乏、知识产权保护力度有待加强、扶持政策有待优化等问题与挑战。为推动北京市动漫产业对外贸易的进一步发展,本报告提出了打造动漫品牌、优化人才结构、加强知识产权保护、优化产业扶持政策等相关建议。
<<In recent years,Beijing animation industry has shown an explosive trend of growth,and has become the one of the main force in the foreign trade of China animation industry. At present the foreign trade of Beijing animation industry has the following characteristics such as introduction of continuous support policy,consolidation of industrial basis,rapid growth of export scale and so on. However,at the same time,the foreign trade development of Beijing animation industry is faced with some problems and challenges,such as limited influence of animation products,lack of originality,lack of talents,support policy to be optimized and so on. In order to promote the further development of foreign trade in Beijing animation industry,this paper provides some suggestions,such as building animation brand,optimizing talent structure,strengthening intellectual property protection,optimizing industrial support policy and so on.
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