Agriculture high quality development is the current and future for a long time the development of the key and basic direction. It’s necessary for agricultural development to provide good quality of the rural financial environment and basic conditions. Fintech can effectively solve the problem of financing difficulties through the supply chain of agricultural production in the current agricultural development. It also can open up new financing channels for the rural financial market and make more social capital into agricultural production. Fintech currently has three modes in rural financial market including finical institutions leading，large agricultural enterprise leading and integrated electric business platform lending. These models strengths and respectively in individual areas. It can effectively eliminate the phenomenon of information asymmetry and finally reduce the credit default risk and financial risk.