This report analyses the investment and relevant data of the A-share market，the H-share market，the National Equities Exchange and Quotations market and the private equity investment market in 2018. Based on the analysis of the situation and the trend of Chinese sports industry investment，the conclusions are as follows：In the medium and long term，Chinese sports industry investment is still in the first cycle（from the peak to the trough）. There is still a long way to go before the industry get well developed（it includes 2-3 fluctuation cycles）. In the short run，the de-leverage and capital market reforms of the past two years have had a great impact on the investment and financing capabilities of the sports industry，with different impacts on different enterprises. In order to promote the investment and development of the sports industry，it is suggested that direct financing should be strengthened to make full use of the Main Board Market，the Growth Enterprise Board，the Science and Technology Board，and various property rights trading markets. Innovations in financial products and financial services such as sports intangible assets mortgage loans should be promoted in order to expand indirect financing channels.