With the issue of No. 46 document of the State Council and the introduction of a series of guidelines for sports industry and events，Chinese sports industry has shown explosive growth. Sports goods industry，as one of the important parts of sports industry，has entered fast lane. This report demonstrates the overall development status of sports goods industry，key categories，leading enterprises，existing problems and future development countermeasures of sports goods industry. It will provide theoretical reference for high-quality development of sports goods industry in the new era.