伴随着政策红利及旺盛的市场需求,体育培训业发展迅速。本报告通过对我国体育培训业发展历程、背景、现状进行研究,认为:目前我国体育培训市场规模约为2011亿元,参与人群以女性和青少年为主,运动项目开展多元;行业离散度高、发展周期长,区域不均衡性凸显;市场融资火爆,尚处萌芽阶段,发展潜力较大,小众化、低龄化运动项目为主攻方向。针对发展过程中存在的过度市场化、脱离教育本质、场地成本较高、教练缺口较大、行业归属不清、监管体系缺失等问题提出放宽市场准入,树立“宽进严管”的监管理念,优化政府购买服务体系,盘活场地资源,加强行业组织、人才队伍、赛事体系建设,积极培育标杆企业等建议以支持引导体育培训业优质高效发展。
<<Along with favorable policies and booming market demand,the sports training industry develops rapidly. This report studies the development process,background and current situation of Chinese sports training industry. It concludes that the current size of China’s sports training market is about 201.1 billion,and the majority of the participants are women and teenagers. Sports programs are diversified. Although Sports training industry is in its early stage,the financing market is hot and the development potential is large. The niche and low-age sports are the main focus. However,there are problems such as excessive marketization,separation from the essence of education,high venue cost,lack of coach,industry ownership and supervision system,etc. This paper puts forward some suggestions,such as establishing the concept of “wide access and strict supervision”,optimizing the government purchase system,fully utilizing venue resources,strengthening the construction of industry organization,building up talent team and competition system,and actively cultivating benchmarking enterprises,etc.,to support and guide the high-quality and efficient development of sports training industry.
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