Fitness and leisure industry is one of the core areas of sports industry in the new era. At present，China’s sports fitness and leisure industry has entered fast lane of development. The main manifestations are as follows. First，the development of sports activities is becoming more mature. Daily fitness and leisure activities such as fitness，football，and cycling have gradually become sports activities in which residents participate extensively. The industrialization development level of outdoor sports activities such as snow sports，water sports is continuously improving. E-sports，equestrian and other special sports activities are very popular among consumers. Second，the consumption of fitness and leisure sports equipment is increasingly active. As the number of consumers continues to increase and the scale of consumption sustains to expand，the consumption structure is increasingly diversified. Of course，there are still many problems in China’s fitness and leisure industry，such as imperfect sports infrastructure，insufficient sports professionals，and insufficient sports merchandise supply. Based on all above，this report proposes countermeasures from four aspects：strengthening the construction of fitness and leisure infrastructure，strengthening the training of special talents，enriching the effective supply of the fitness and leisure market，and improving the system and mechanism.