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双循环
竞赛表演业是体育产业的核心之一。近年来，随着体育赛事活动日益丰富，我国体育竞赛表演业得到迅猛发展。主要表现为以下几个方面。一是办赛质量逐步提升，国际影响力不断提高。2019年英国体育营销机构（SPORTCAL）对各国举办体育赛事数量以及影响力进行排名，结果显示，我国总评分位列第一。二是赛事体系逐步完善，精品赛事不断涌现。经过多年的培育，我国体育竞赛表演市场处于蓬勃发展阶段，基本形成了由职业联赛、商业比赛、综合性比赛和各项目单项竞赛组成的竞赛表演市场格局。三是竞赛表演赛事消费潜力不断释放，年轻人逐渐成为赛事消费主力军。但目前我国竞赛表演市场规模整体小、区域发展不平衡、赛事转播权垄断等问题仍然突出。基于此，本研究提出丰富赛事内容、完善赛事体系、壮大市场主体、激发消费活力、完善赛事审批渠道等建议以支持、引导竞赛表演业高质量发展。
<<The competition performance industry is one of the core area of the sports industry. In recent years，China’s sports competition performance industry has developed rapidly，with improved competition quality and expanded international influence. In 2019，China ranks No.1 as for the number of sports events and influence in the British sports marketing agency SPORTCAL’s recent research. Besides，the competition system is becoming more established with an emergence of boutique events. After years of cultivation，China’s sports competition performance market is basically forming a system consisting of professional leagues，commercial competitions，comprehensive competitions and individual competitions of various projects. Last but not least，the consumption potential of competition performances has been continuously released with the younger generation paying for competitions. However，there are still lots of problems in the market. So this chapter also puts forward several suggestions for the future development of the industry.
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