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    华数集团:“智慧广电 融合媒体”实践研究

    摘要

    近年来,华数集团按照国家广电总局促进智慧广电建设和浙江实施数字经济“一号工程”的决策部署,紧紧围绕新网络、新媒体、大数据三大战略方向,构建新网络、新媒体、云计算和大数据、原创内容以及智慧应用等业务板块,加快向智慧广电综合运营商和数字经济发展主体转型,全面打造“智慧广电、融合媒体”,取得阶段性成效,走在了全国广电有线网络行业前列。一方面,推动从“看电视”到“用电视”的转变,着力打造智慧广电的数字生活品牌;另一方面,致力于更好地服务智慧城市建设和社会综合治理,推动“城市大脑”与“家庭小脑”连接,着力突出数字经济的智慧广电特色。

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    Abstract

    In recent years,Wasu Digital Television Media Group(Wasu)has strategically built various business segments such as new network,new media,cloud computing and big data,original media content and smart applications in the light of the decision and agreement made by SARFT about promoting of the construction of smart radio and television,and implementing Project One of digital economy. Those efforts accelerate the transition of Wasu to an comprehensive operator of smart cable network and digital economy developer. As the work on building “intelligent network and integrated media” has gained a stage achievement,Wasu becomes a flagship stateowned media group in the industry. On one hand,Wasu has always been committed to meeting the the ever-growing needs for a better life,promoting the transformation from “watching TV” to “using TV”,and striving to build the brand of digital life of intelligent radio and television. On the other hand,the group has always been committed to city informatization. It has supported informatization of governments and enterprises with intensive resources and laid the foundation for building a smart city,promoted the connection between “city brain” and “family cerebellum”,and highlighted the characteristics of digital economy.

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    作者简介
    王夏斐:王夏斐,华数数字电视传媒集团总编室主任,主任编辑,主要研究方向为广电有线网络、智慧广电融媒体等。
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