网络社区从早先单一、封闭的虚拟社区发展到现在的开放型社会网络,在保留社区准入门槛的同时,也保留着以往用户与平台高互动形式的特点,尤其是网生一代用户对于网络社区的归属感,让不少内容传播平台开始注重平台社区化管理。哔哩哔哩作为国内网生一代用户占比最高的互联网文化社区,超年轻的用户属性也让哔哩哔哩建立起有别于传统内容视频网站的传播模式。哔哩哔哩作为细分行业的典型,下一阶段将着力构建未来媒体传播新生态。
<<The network community has evolved from a single,closed virtual community to the shareable,open social network. While retaining the community access threshold,it also retains the characteristics of high interaction between users and platforms. Many content online platforms focus on platform-community management for network generation(grow with use network)’s sensed of belonging. BILIBILI has Maximum proportion of network generation as the Internet culture community,the ultra-young user attributes have also established a different communication mode from traditional content video websites. As a typical representation of profession-segmentation,BILIBILI next stage will focus on building a new ecology of future media communication.
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