当前,县级传统媒体受到新媒体冲击和媒体竞争大环境变化的双重挤压,传播力和影响力遭受前所未有的挑战,如何应对挑战和扎实抓好县级融媒体中心建设,成为县级媒体需要研究的课题。本文分析了县级融媒体中心的建设背景、建设目的、建设原则和建设目标,从顶层设计的角度出发,对县级融媒体中心建设的组织架构、功能版块、技术平台、业务流程和运营管理模式等几个方面进行详细的分析,为正在参与县级融媒体中心项目的建设者提供很好的指导。
<<At present,the traditional media at the county level has been squeezed by the impact of new media and the changes in the media environment. The communication power and influence have been unprecedented challenged. How to deal with the challenges and solidly construct county convergence media center has become a topic that needs to be studied. To construct and explore county convergence media center,this paper analyzes the construction background,construction purpose,construction principle and construction goal of county convergence media center. From the perspective of top-level design,this paper has carried out detailed reference planning and design for the organizational structure,function section,technology platform,business process and operation management mode of county convergence media center construction. At the same time,this paper provides a good guiding significance for the builders of the county convergence media center project.
<<Keywords: | Convergence MediaCounty Convergence Media CenterInternet Public Sentiment MonitoringWhole Flow Management |