From the first year of artificial intelligence in 2016 to the extensive application of AI technology in manufacturing，home，retail，transportation，security and other industries in 2018，the arrival of the intelligent era has become the trend of the times. This paper summarizes the application of AI technology in the content production of audio-visual industry，and expounds the transformation from technology to content：from content reshaping to intelligent auditing supervision，from the integration of AI and 5G technology to the precise circle of content operation. The application of AI technology has greatly improved the content production efficiency，improved the communication efficiency，and helped the audience to obtain rich content.