In 2018，big data has penetrated the media industry in an all-round way. More and more media organizations begin to lay out the big data industry. At the same time，the future media are also facing the challenges of data security，personal privacy and information cocoon house. As an important factor of production，the combination of big data with artificial intelligence，cloud computing and other technologies is becoming closer and closer，which drives the future media to evolve towards mobile，digitization and intelligent direction.