2018年,中国移动新闻客户端用户规模接近上限,各大平台深耕存量用户,移动资讯行业继续保持“两超多强”格局,“马太效应”进一步增强。随着媒体融合向纵深推进,传统媒体移动新闻客户端创新升级,成为融合发展的重要突破口。这一年,中国互联网监管力度空前,移动资讯领域也全面迎来规范化发展的全新契机。各大内容平台更加注重平台生态建设,围绕各自资源优势与平台特色,分别在内容生态、粉丝生态和运营生态方面进行差异化打造,总体上呈现出回归用户价值、坚守社会价值、创新科技价值的年度特征。在全媒体不断发展的背景下,移动新闻客户端呈现出深度融合、5G视频化和人本主义的发展趋势。
<<In 2018,the number of users about mobile news app in china almost approached the upper limit. All of the platform paid great attention to the existing users. It still maintained a pattern of two super apps and some popular ones. Between those apps,there formed a wider gap than before. With the development of media convergence,mobile news apps took new measures to upgrade. Also in this year,government regulation became more and more strict and mobile news apps gained new momentum of standards. Platform pay more attention to ecological construction,including content,users and operations that based on the principle of differentiated competition. Returned to user value,held the society value and innovated technological value were the annual characteristics. By the relentless march of artificial intelligence media,it emerged a trend toward deep convergence,5G video and humanist ideal.
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