2018年,短视频产业发展依旧处在风口增长期,无论是行业规模的高速增长,还是用户数量的井喷,都为行业注入了无可限量的活力并提供了增长引擎。短视频产业集中度不断提高,营销价值不断增加,法律环境不断完善,但是MCN机构在内容变现方面还存在障碍。未来,在信息技术、资本和消费行为的推动与牵引下,短视频产业链将不断完善,商业模式不断更新,内容也将不断丰富。
<<In 2018,Short video industry development is still in the tuyere growth period,whether the rapid growth of the industry scale,or the number of users blowout,the industry has injected unlimited vitality and growth engine. The short video industry concentration degree unceasingly enhances,the marketing value unceasingly increases,the legal environment continues to improve. But there are still obstacles for MCN institutions to monetize their content. In the future development,the short video industry chain will be constantly improved,the business model will be constantly updated,and the content will be constantly enriched due to the promotion and traction of information technology,capital and consumer behavior.
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