Guided by the philosophy that “lush mountains and lucid waters are invaluable assets”，Zhejiang Province has thoroughly implemented the requirement of green development with priority given to ecology for the development of Yangtze River Economic Belt. A value realization model has been fostered for ecological products in rural areas based on eco-agriculture. The model starts from eco-tourism and includes new industrial formats as important supplements，such as rural e-commerce，leisure agriculture，and cultural creativity. By promoting the development of whole industrial chain and the integration of primary，secondary and tertiary industries，brands are strengthened to further expand the sources of profit and increase the added value. While boosting the rural economy，the practice represents Zhejiang’s experience of promoting the green development of Yangtze River Economic Belt and offers an important starting point for advancing the implementation of rural revitalization strategy.