At present，Henan has entered an important stage of continuous growth of consumer demand，continuous upgrading of consumption structure and obvious enhancement of consumption-driven economic function. With the continuous improvement of residents’ income level and the contribution rate of consumption to economic growth，it has become a strategic move for Henan to speed up the cultivation of new momentum of consumption development. This requires that Henan should give full play to the decisive role of the market in the allocation of resources，centering on meeting people’s growing new consumption demand，focusing on optimizing the consumption supply system，and taking the improvement of the consumption platform carrier as the support. With the guarantee of creating a good consumption environment，promoting the benign interaction between consumption and investment，the coordinated development of consumption upgrading and industrial upgrading，the effective convergence of new changes in consumption and innovation-driven development，and speeding up the cultivation of new momentum of consumption development，It provides important support for meeting consumer demand，improving economic quality and increasing efficiency，and promoting long-term economic growth.