2018年被称为智能语音革命元年,国外媒体纷纷创建智能语音界面,打造优质的音频内容,通过将智能语音技术和内容生产模式相互融合来加快传媒行业自身升级转型。本报告通过编译和整理国外最新相关研究报告,分析智能语音技术对音频媒介融合过程的影响及推动作用。国外媒体借助智能语音技术实现了“智能语音+搜索引擎”“智能语音+信息聚合”“智能语音+移动场景”“智能语音+通知应用”的融合转型,创新了音频媒介内容的生产方式并深刻影响用户的媒介使用行为。智能语音尚处在发展阶段,其融合进程中面临的引发儿童伦理问题、泄露用户隐私和阻碍新闻多样性的问题也日益显现,需要在发展中探索应对之道。随着技术的进一步完善,智能语音有望推动新一轮音频媒介融合转型,增强传媒行业的竞争力和实力。
<<2018 marks the first year for smart speaker voice revolution. Many foreign media have created their smart speaker voice interfaces and produced high-quality contents,aiming at promoting the upgrading and transformation of media industry by integrating the technology of smart speaker voice with the mode of content production. This paper mainly analyzes how the smart speaker voice technology influence and accelerate audio media convergence,by compiling latest foreign reports. With this technology,the media overseas have made the convergence and transformation of “smart speaker voice+search engine”,“smart speaker voice+information aggregation”,“smart speaker voice+mobile scenes” and “smart speaker voice+notification application”,innovated the production mode of audio media content and deeply influenced the media usage behavior of users. Since smart speaker voice is still in the developing stage,the emerging problems about children ethics,the leakage of user privacy and the barrier to news diversity in the convergence remain to be solved. With improvement,smart speaker voice is capable to boost a new round of audio media's convergence and transformation and reinforce the competitiveness and strength of the media industry.
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