In 2017-2018，the media convergence in Guangdong crossed “deep water zone”. When the convergence project revealed its preliminary result，major media groups began to break through the limitations of the singular pursuit of platform and content increment，re-examine and rethink the direction and strategy of convergence，and “turn” in a timely manner. In the overall strategic deployment of the products to be integrated，the qualitative leap from “development” to “upgrade” has been realized；in content production and product development，comprehensive access to “think-tank” has been established；individualized development is encouraged，and optimization of relevant systems is carried out to unleash the talent value potential in all directions. In addition，the media is committed to breaking the “convergence bottleneck” of capital and profit，and further attempts to seek cooperation in finance，politics，science and technology，and it has made great breakthroughs：the matrix of three major newspaper group think-tanks has taken shape and made billions of profit，the number of Guangdong IPTV users exceeded 10 million，“Yangchengpai”，“Weicheng ejiatong” and other hit products have supported the “double upgrade” of technology and content. In general，the media convergence in Guangdong Province has moved deeper thanks to strategic transformation this year，and continued exerting its efforts in refining convergence product matrix. Such a practice is worth learning for the continuous promotion of deeper media convergence in China.