2017~2018年甘肃省媒体行业加速媒体融合步伐,发挥后发优势推动媒体融合向纵深方向发展。甘肃广电总台优化媒体融合的顶层设计和战略布局,甘肃日报报业集团在实践中取得良好融合成效。本报告聚焦于甘肃广电总台与甘肃日报报业集团所进行的自我变革与最新突破,对甘肃省媒体融合重要标杆产品取得的进展作了归纳和探讨,同时针对甘肃媒体目前在媒体融合理念、体制机制、人才队伍建设等方面的问题提出了相应的建议。
<<From 2017 to 2018,the media industry in Gansu Province accelerates the pace of media convergence,and takes late-mover advantage to promote in-depth media convergence. Gansu Broadcasting Group has optimized the top-level design and strategy layout on media convergence and Gansu Daily News Group has achieved good results in convergence practice. Focusing on the reform and breakthroughs of Gansu Broadcasting Group and Gansu Daily News Group,this paper analyses and discusses the achievements in key benchmark products of media convergence in Gansu and proposes corresponding suggestions on the concept of media convergence,system and mechanism and the building of talent cohort.
<<Keywords: | Gansu Broadcasting GroupGansu Daily News Group“Feitian Convergence Media Cloud”Gansu Traffic RadioGansu Mobile News |