为了解重庆市媒体融合发展现状,2018年8月至9月,本课题组走访了重报都市传媒集团、重庆广电集团(总台)、华龙网、重庆日报报业集团,进行深入调研。本综述将从传播体系、前沿技术、产业链布局和本土化实践四个方面展开,一一介绍重庆各大传媒集团的先进经验、做法。研究发现:重庆市都市报集群推进改革,成立“重报都市传媒集团”;各大媒体推进融媒体新闻中心建设,打通信息生产全过程;运用大数据、VR等前沿技术打造新媒体产品;创造高品质新闻内容,将内容生产作为立身之本;进行立体多元的产业布局,加强对外合作,探索可持续发展模式。
<<To better understand the development status of media convergence in Chongqing,the research group visited Chongqing Media Group,Chongqing Broadcasting Group,Chongqing News Portal and Chongqing Daily News Group for in-depth investigation from August to September 2018. This review begins with the analysis on the four aspects of communication system,cutting-edge technology,industrial chain layout and localization practice,and introduces the advanced experience and practice of major media groups in Chongqing respectively. Research findings are:Chongqing city newspaper cluster has reformed to establish Chongqing City Media Group;major media push forward the construction of convergence media center and open up the whole process of information production;the use of cutting-edge technologies such as big data and VR to create new media products;the creation of high-quality news content,taking content production as its foundation;multi-dimensional and diversified industrial layout has taken shape to strengthen external cooperation and explore sustainable development models.
<<Keywords: | Chongqing Broadcasting GroupChongqing City Media GroupChongqing News PortalChongqing Daily News Group |