浙江是全国的经济强省、文化大省,其传媒产业实力在全国也是名列前茅。近年来浙江省的媒体融合发展对传媒产业带来了诸多的创新突破,也形成了很多有全国代表性的融合新模式,媒体的传播力和影响力得到全面提升。2017年浙江大学传媒与国际文化学院牵头的浙江省媒介融合评估组,对浙江全省11个设区市媒体深度融合发展情况进行了全面评估。本报告结合浙江省媒介融合评估报告,从宏观、微观两个维度对浙江省2017~2018年媒体融合发展现状进行综合阐述。
<<Zhejiang is an economic and cultural prosperous province in China,and its media industry is among the best in the country. In recent years,the development of media convergence in Zhejiang Province has brought a lot of innovative breakthroughs to the media industry;it has also formed a lot of new models of national representative convergence;the dissemination and influence of the media have been comprehensively enhanced. In 2017,the Media Convergence Assessment Group of Zhejiang Province,led by School of Media and International Culture,Zhejiang University,made a comprehensive evaluation on the development of media convergence in 11 districts and cities in Zhejiang Province. Based on the evaluation,this paper comprehensively elaborates the development status of media convergence in Zhejiang Province in 2017-2018 from both macro and micro dimensions.
<<Keywords: | Media ConvergenceCentral KitchenZhejiang Media IndustryCommunication MatrixGrassroots Convergence Practice |