The alteration and innovation of technology have promoted the structural change of the media industry. In the Internet age，the traditional media suffer a huge user drain and the business decline. At the same time，the rising Internet new media is facing some bottlenecks like content fragmentation，mode homogenization and difficulties in operation and supervision. The integration and transformation of traditional media and new media have become the necessary means of innovation. The media convergence in Shanghai is constantly presenting new highlights. The media convergence practice represented by Shanghai Media Group and Shanghai United Media Group has accelerated the pace of media convergence and provided a universal trend and direction for media convergence and transformation.