北京市属媒体在2017~2018年度进一步推进媒体融合进程,在制度设计、生产理念、赢利模式等方面进行了有益的探索。文章基于对北京日报晚报、新京报、北京青年报、北京广播电视台、北京新媒体集团等北京市属媒体进行的实地考察和座谈,概述了北京市属媒体在2017~2018年度媒体融合发展的探索实践,归纳了媒体融合的实践特征和现存困境,并在此基础上提出推进媒体融合转型的相关建议。
<<Beijing municipal media have further promoted media convergence in the period of 2017-2018 and made beneficial exploration in system design,production concept and profit model. Based on the on-the-spot investigation and discussion of Beijing municipal media such as Beijing Daily and Beijing Evening News,Beijing Youth Daily,Beijing Television and Beijing New Media Group this paper summarizes the exploration and practice of Beijing municipal media in media convergence from 2017 to 2018,and sums up the practical characteristics and existing difficulties. On this basis,it puts forward some suggestions to promote media convergence and transformation.
<<Keywords: | Countermeasures and SuggestionsMedia ConvergenceDevelopment DilemmaBeijing Municipal Media |