In recent years，algorithm-centered intelligent recommendation technology has become an important means of content acquisition and distribution in the journalism and communication industry. While greatly improving the efficiency of news and information production，it also brings new challenges to the whole industry. How to effectively avoid some problems brought by intelligent recommendation technology，strengthen the guidance of public opinion，and improve social benefits to a greater extent，have become one of the breakthroughs of this technology in the future. On the basis of summarizing the gains and losses of the industry，this paper puts forward several suggestions.