In the context of the arts and new media ecology，which is newly established due to the development of Internet，the economy term “user” has evolved into an aesthetic key word that has important influence and restriction in network arts’ development. Since 2018，the scale of users and the length of using time have continued to expand and grow. Generation Z，fans，small towns’ youth，elder people are the groups that need to be focused on. Generally speaking，high-quality content is the biggest demand for network arts’ users，it will bring willingness to pay and the payment scale will be enlarged. In the future，it is necessary to pay more attention to network arts’ content. In terms of future development，user stickiness is the key element to win the market. At the same time，“breaking through fan circle” and “returning to fan circle” are the issues that network arts should actively pay attention to.