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谢伏瞻
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李培林
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    网络文艺的传播分析

    摘要

    2018年以来,在国内传播方面,网络文艺呈现传播主体多元化、传播模式多样化、传播形式视听化、传播推送和审核智能-人工并行化、受众群体社群化、传播运营商业化等显著特点,并体现出传播形态与渠道更加多元、传播覆盖面进一步扩展、传播效果监测越来越精准化和规范化等发展趋势。在国际传播方面,网络文学、网络剧、网络动漫、网络游戏表现突出并呈现新的特点。就未来发展而言,网络文艺的海外传播需进一步建立健全跨国、跨部门、跨领域的传播合作机制,要推进中国特色、全球视野的作品创作,助推中华文化“走出去”。此外,还要完善海外传播的商业模式,提升网络文艺产业的经济效益。

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    Abstract

    Dissemination of the arts is an organic part in network arts’ creation. It is not only an intermediate element connecting artistic creation and acceptance,but also has its own important characteristics such as independence and initiative. Since 2018,in terms of domestic dissemination,network arts have shown noticeable features such as diversification of dissemination subject and mode,audio-video oriented dissemination form,using A.I. technology and doing manual operation to disseminate and verify network arts’ content as well as target audience groups gradually forming online community,commercialization of dissemination operation. Besides,network arts have new development trend such as the diversity of dissemination channel,the expansion of dissemination coverage,the precision and standardization of monitoring dissemination effect. In terms of foreign dissemination,there are several prominent and new features in network literature,network drama,network animation & comic as well as online game. As far as the future development is concerned,the foreign dissemination of network arts should further form cross-country,cross-government department,cross-industry cooperation mechanism,make network artistic work have both Chinese style and International sight as well as promote Chinese culture overseas dissemination. In addition,it should make foreign dissemination’s business model perfection,which can make profit from overseas market in the future.

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    作者简介
    刘青:刘青,教育学硕士,文艺网(北京)传媒有限公司编辑,主要研究领域为文化产业研究、电影批评与评论。
    吴雷:吴雷,中国传媒大学2018级新闻学专业博士研究生。
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