无论是就艺术进步来说,还是就产业发展而言,“平台”对网络文艺发展均具有重要的意义。2018年以来,在网络文艺的平台格局基本形成的大背景下,泛娱乐平台和垂直类平台两大类平台呈现构建全产业生态、寻求差异化竞争的发展新状况。在平台发展模式的调整与完善方面,制作模式体现为自制、合作、采购协调发展;分账模式体现出力求平台与创作者的良性互动;盈利模式体现了线上、线下的全面布局。值得一提的是,在前台、中台、后台协调一致的发展中,“大中台”呈现新的发展风貌和趋向。
<<Whether in terms of artistic progress or industrial development,“platform” has great significance to network arts. Since 2018,with basic formation of network arts’ platform,pan-entertainment platform and vertical platform have presented new development features of establishing the whole industry ecology and seeking differentiated competition. In terms of platform development mode adjustment and improvement,the production mode shows the tendency of self-made,cooperation and purchasing content. The revenue-sharing mode shows the good interaction between platform and artistic creator,and the profit mode embodies online profit and offline profit. It is worth mentioning that in the coordinated development of the front stage,middle stage and back stage,the “Great Middle Stage” will become new development style and trend of network arts’ platform.
<<Keywords: | Development ModeVertical PlatformPlatform DevelopmentPan Entertainment PlatformLarge and Medium-sized Platform |