随着互联网技术和新媒体的蓬勃发展,在新的媒介生态和艺术生态中,网络文艺既是事业,又是产业;其产品既具有审美属性,又具有商品属性。2018年以来,网络文艺产业发展在产业链、内容生产、投融资、用户属性、盈利模式方面呈现出产业互渗与竞争博弈、由量到质转型升级、头部强势与多数惨淡、粉丝经济与自主生产、多元拓展与模式探索等新动向,并显示出“产业”属性更加明晰、政策与资本驱动转型升级和竞争加剧、格局变动等发展趋势。
<<With vigorous development of Internet and new media technology,in the arts and new media ecology,network arts are not only non-profit arts forms,but also industries,which have both artistic and commodity attributes. Since 2018,the development of network arts industries has shown new trend such as industry infiltration and competition,transformation and upgrading from quantity-oriented mode to quality-oriented mode,only high-quality network arts’ programs being blockbusters,most of them making no money,fan economy and independent production,diversified expansion and mode development in industry chain,content production,investment and financing,user attributes and profit model. Among them,it will show such development trend:“industry” attribute will be more and more important,policy and capital will make industry transformation as well as upgrading,and the competition will be intensify,
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