作为一种新媒体艺术形态,网络动漫借助日新月异的互联网技术而繁荣发展,深受年轻用户的青睐。2018年以来,网络动漫创作生产呈现丰富多样的题材,其中玄幻奇幻、搞笑日常、校园恋爱最受欢迎。除此之外,该领域还展现制作能力持续提升,口碑表现良好、市场规模进一步扩大、行业发展困中求变等显著特点。其中,对传统文化的弘扬和对低俗内容的清理,以及全产业链的开发、海外市场的拓展、二次元破壁进阶的年轻化、主流化发展,等等,都为网络动漫注入新的活力。
<<As a new media arts’ form,network animation & comic thrives and grows with the help of Internet technology,and is favored by young people. Since 2018,the creation and production of network animation & comic has shown variety themes,such as fantasy,daily life comedy,campus love,which are the most popular themes. Besides,there are noticeable features in network animation & comic field like:production capacity continues to improved,the whole industry nowadays has a good reputation,market size has further growth,and the development of industry gradually change to good. Among them,promoting traditional culture and deleting vulgar content,as well as developing the whole industry chain,expanding overseas market and encouraging youth subculture to become mainstream culture,which create new development space for network animation & comic.
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