Brand value evaluation is a new field developed by academic and brand management circles in recent decades. The theory and practice of brand value research in international academic circles are earlier than that in China. At first，they mainly evaluate brand value from the perspective of financial factors. Their methods are cost method considering depreciation factors，market method adjusting subjectively on the basis of current market price and income method calculating on the basis of discounting future cash flows. Later，researchers have put forward various evaluation methods which are mainly based on market factors （consumers） and supplemented by financial factors. For example：David Ike’s Brand Equity Ten-Factor Model，Kevin Lane Keller’s CBBE Model，Interbrand’s Brand Value Evaluation Model，Kantar Millward Brown’s evaluation system of Brandz^TM Top 100 Most Valuable Global Brands，World Brand Lab’s evaluation system，Brand Finance’s evaluation system，Brand Asset Valuator Model，Brand Equity Engine Model，and several Brand Value Evaluation Models in Japan，etc. The evaluation of brand value in China，whether in theory or in practice，is carried out on the basis of learning from the achievements of foreign countries. Of course，domestic brand value evaluation has made considerable achievements up to now，which includes a large number of scholars’ research，A lot of discussion among graduate students in brand management，and industry practice under the guidance of government policies which is represented by Asiabrand’s release of Top 500 Brands in China. At the same time，Asiabrand’s positive exploration in brand securitization and brand finance represents the pioneering concept and practice direction in the field of brand value evaluation.