Anhui Truelove Foods Co.，Ltd，a traditional manufacturing enterprise，has been fully engaged in leisure food industry for more than ten years and has been in the leading position. It has accumulated a large number of customers’ information，parameters of manufacturing quality，process control data and so on with the help of its data collecting system. The efficient selection and analysis of data has become an important support for enterprises’ transformation and upgrading. Through the comparison and application of effective data，the fine process management and control of quality is realized；through the recording，locating and screening of data，the high-efficiency of the responsibility tracking of products is guaranteed，and the realization of high-quality intelligent manufacturing is feasible. The data from Anhui Truelove Foods Co.，LTD，including data of visiting customers，of dealers’ storage，and of consumer experience，was initially applied in the marketing system. The company gradually focused on users，and formed a special case for precisely personalized services in the food field and good brand management. The volume and boundary of data tend to be infinite，and the effective data is also distributed dynamically，but the data-based management model can be used for a long time. Anhui Truelove Foods Co.，Ltd is constantly exploring and improving its accurate intelligent manufacturing and services，which shows personality，visualization，and a large platform.