经历了上半场的野蛮生长之后,中国短视频产业已进入下半场。本报告在回顾2018年短视频产业发展的基础上,分析短视频产业链的主要参与角色,并对新的风口Vlog进行重点解读。同时,报告分析了短视频产业的投融资概况,以及短视频产业面临的一些问题和挑战。最后,报告解读了短视频产业的政策监管,并展望短视频产业的未来发展趋势。
<<After its “barbaric” growth at the preliminary stage,China’s short video industry has developed into its second phase. While examining the development of the short video industry in 2018,this report analyzes the main players in the industry chain and focuses on the interpretation of vlogging,the new industry trend. It also analyzes the investment and financing situation of the industry,as well as the problems and challenges ahead. At the end of this report,we have a detailed look at the policies and regulations for the short video industry and discuss the future development of the industry.
<<Keywords: | New Media IndustryShort VideoVlog |