In 2018，OTT TV business continued to grow rapidly worldwide. In the course of industry development exploration，it presents a series of prominent development trends and characteristics. Focusing on content is still the key to the development of the industry，and it is increasingly important to realize technology optimization and upgrading. Additionally，it is also important to embrace the wave of artificial intelligence，establish healthy business models，and explore presence in the international market，so as to promote the development of the industry.