本报告从传播生态视角审视2018年全球新闻与传播领域的焦点、热点,从用户、渠道、技术、运营、产业、政策等方面概括出全球传播生态六大特征:移动数字化生存、信任危机、技术赋能、商业转型、产业洗牌、信息规制。同时,对2019年全球传播生态进行了前瞻和提示:第一,区块链技术带来的媒体变革应予以关注;第二,竖屏视频可能成为新的传播和商业价值高地;第三,新技术时代,技术的应用和“祛魅”将同步进行;第四,本地新闻有望迎来复兴。
<<This report elaborates on the focal and hot topics in the field of global news and communication in 2018 from the perspective of the communicative ecology,and summarizes six characteristics of the global communicative ecology in terms of users,channels,technologies,operations,industries and policies:mobile digitalization,trust crisis,technology empowerment,business transformation,industry reshuffle,and information regulation. Meanwhile,the global communicative ecology of 2019 is forecasted as follows:First,media changes brought by blockchain deserve attention. Second,vertical video may become a new spotlight of communication and commercial value. Third,the application of technology and “disenchantment” will be carried out simultaneously in the era of new technology. Fourth,there is hope for a revival of local news.
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