在“一带一路”倡议下华文媒体构建了新时代传播的媒体景观,但并未满足互动期许,而社交媒体平台可以为华文媒体提供更多与公众的互动途径,并增强活跃度和回应率。整体来看,“一带一路”中南半岛经济走廊中的华文媒体通过社交媒体平台对话的对象集中于中国国内,仍处于通过官方网站单方面地或通过社交媒体平台与国内公众对话来建构中国形象的阶段,由此我们发现华文媒体的基础设施建设与平台化并未同步进行,从而没有进一步上升至对外传播中国故事的阶段。虽然各华文媒体在所属国内扮演着主流华文媒体、服务华人的角色,且出版物发行量均较大,但若放置在更为广阔的国际视野下,中南半岛华文媒体所发挥的传播中国形象的作用仍有待加强。
<<With the promotion of the Belt and Road Initiative,Internet technology has provided a more diverse way of communication for Chinese diaspora media. The official website of Chinese diaspora media can present more reports with richer contents to the public,but it does not meet the expectation of interaction. Generally,the Chinese diaspora media that base in the countries on the China-Indochina Peninsula Economic Corridor regard Chinese public as the primary audience of their social media platforms,and they construct the Chinese national image through one-way communication by official websites and interactive communication by social media with the Chinese public. Thus,the infrastructuralization is not synchronize with the platformization for these Chinese diaspora media,which has resulted in their incapability of spreading Chinese stories to the outside world. Although these Chinese diaspora media are mainstream Chinese diaspora media with relatively large circulation to serve overseas Chinese in the countries to which they belong,their roles of constructing Chinese national image remains to be strengthened if we place them in a broader and international perspective.
<<