In 2019，China’s Macroeconomic policy maintained its strategic strength，and the economy continued to be stable. Domestic consumption has fully played the role of economic stabilizer. The consumer market shows the basic characteristics of overall household consumption stability and the differentiation of urban and rural consumption trends. It also reveals that the impact of employment and income pressure on consumption is gradually emerging，and cyclical or policy factors disturb the consumer market. Looking forward to 2020，China’s economy will generally maintain stable，and the consumer market has a solid increasing foundation. The employment and income situation is generally steady，the social security reform continues to deepen，and a series of factors such as information technology to promote change will strongly stimulate consumption potential. Based on comprehensive judgment，consumer demand has the conditions to maintain steady growth. It is estimated that the national per capita consumption expenditure will increase 5.5% in 2020，and the total retail sales of social consumer goods will increase 7.2%.