The main contents of reproductive health services include：infant and child reproductive health services，adolescent reproductive health services，maternal reproductive health care，perimenopausal reproductive health care，male reproductive health care，and sexual health care. In 2018，the National Key Special Research and Development Program of the Ministry of Science and Technology has focus on reproductive health projects. With the rapid development of China’s reproductive health industry，reproductive health technology research and development and product quality have further improved，new technologies and new products have emerged. The demand for reproductive health services brought about by the “the universal two-child policy” has become a new engine and new impetus to promote the development of overall reproductive health services and lead transformation. Reproductive health management and physical examination，tourism，Internet，fitness and leisure，medicine and health products integration，brings to reproductive health and development of new industries，new formats，new models. China’s “One Belt and One Road” initiative not only strengthens intergovernmental cooperation，but also establishes new development cooperation mechanism also brings new opportunities for reproductive health services and industrial development. At present，reproductive health services are mainly faced with insufficient support from relevant national supporting policies，insufficient national awareness of reproductive health services，low reproductive health literacy，lack of access standards and norms for industries and institutions，imperfect national reproductive health service systems，and single reproductive health services，new technology，new product integration and transformation application，the reproductive health service professional team is weak.