Road passenger transport sector is in the key stage of transformation and upgrading，this paper combined with the national economic and social development，national strategy，and integrated transportation system development of road passenger transportation development external demand，from the perspective of optimizing the structure of passenger transport supply and improve service，based on thetransformation and upgrading of road passenger transportation development itself，and analyzes the external environment facing the road passenger transport and development foundation，elaborated the situation facing the road passenger transport and requirements，in view of the current several key issues in the field of road passenger transport，from the government management，enterprise management，and people travel from many angles，such as the road passenger transportation development localization，In terms of tourism passenger transport，customized Internet passenger transport and other aspects，countermeasures and Suggestions are put forward，suggesting that road passenger transport and other modes of transport should be well connected and developed differently. We will give full play to the role of market mechanisms and guide them to continue to play a greater role in basic travel services，feeder transport，passenger transport，customized travel and other areas where they have comparative advantages.