滑雪场是滑雪产业的龙头,也是中国冰雪产业发展的核心。然而,我国绝大多数滑雪场盈利情况并不乐观,一个重要原因在于,这些雪场普遍存在运营管理专业性欠缺的问题。本文以专业化雪场运营管理模式为切入口,研究专业化雪场运营管理的缘起,并以国内专业化雪场运营管理探路者安泰雪业,以及亚太地区专业化雪场管理先行者Macearth为例,对专业化雪场运营管理模式展开探讨。
<<The ski resort is the leader of the ski industry and the core of the development of China winter sports industry. However,the profitability of most ski resorts in China is not optimistic. An important reason is that these ski resorts generally have professional shortages in operation management. This paper takes the specialized snowfield operation management mode as the entry point,studies the origin of professional snowfield operation management,uses Antaeus Ski,the domestic professional snowfield operation management pathfinder,Macearth,the Asia-Pacific professional snowfield management pioneer,explore the operation mode of specialized snowfield operations.
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