自成功获得2022年冬奥会主办权以来,中国滑雪市场呈现出蓬勃发展的态势,随着滑雪市场的不断壮大,不同区域滑雪目的地呈现出明显的竞争张力。京津冀作为2022年冬奥赛事的举办地,显现出强劲的后发优势。在这一背景下,笔者尝试以京津冀区域为研究范畴,以滑雪目的地竞争力为研究对象,结合波特的钻石模型理论,应用文献资料法、专家访谈法、实地调查法、数理统计法对京津冀滑雪目的地展开定性分析。通过分析京津冀滑雪目的地的竞争力,找到京津冀区域滑雪目的地的竞争优势和劣势,以期为大众了解京津冀滑雪目的地的竞争力现状提供参考,为政府、企业采取相关措施提高京津冀滑雪目的地竞争力提供现实依据。
<<Since winning the right to host the 2022 Winter Olympics,China ski market has shown a trend of booming development. With the continuous growth of the ski market,different regional ski destinations show obvious competitive tension. Beijing-Tianjin-Hebei as the site of the 2022 games,showing a strong advantage backwardness,under this background,the author try to study the Beijing-Tianjin-Hebei region as the research category,take the ski destination competitiveness as the research object,combine the theory of porter’s diamond model,the application of the method of documentation,expert interview method,field survey method,mathematical statistics method of Beijing-Tianjin-Hebei ski destination on qualitative analysis,through the analysis of the competitiveness of Beijing-Tianjin-Hebei ski destinations,find competitive advantages and disadvantages of the Beijing-Tianjin-Hebei region ski destinations,to provide the reference for the public understanding of Beijing-Tianjin-Hebei ski destination competitiveness present situation,to provide a realistic basis for the government,enterprises to take relevant measures to improve the competitiveness of the Beijing-Tianjin-Hebei ski destination.
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