As the international travels increases all around the globe and each country tries to get its share of the market，arts and heritage constitute one of the key attractions cities and regions base their marketing strategy on. However，careful planning is necessary to make sure the target is hit. This means coordination and cooperation from different actors in the field. To accomplish that purpose，the strategy must be thought along three layers of partners in the touristic industry. If one want inspiration form a case outside of China，one can look at the strategy used by Montreal in Canada in order to build the Cultural Quarter. This endeavour can serve as one example of success coming from the sound coordination of all partners.