Using rural youth survey data provided by CCYL of Shandong Province，the article analyze the population structure of rural youth，achievements and problems of development of rural youth in Shandong Province. Further，the article analyze rural youth’s opportunity of starting business，and ways of servicing rural youth group. The article find that there are constant diminish of youth population and youth human capital in rural area. At the same time，rural youth has gained great progress in education level，and the group is full of enthusiasm for starting business. All levels of CCYL should seize opportunity of rural vitalization strategy，make full of use their organizational influence to better service rural youth group，promoting the group engage in activities of starting business，fighting against poverty，protecting environment，volunteering service and participating grass-roots governance.